Camille Kail

Significant to the refresh of the Deals page was the intensive research and co-design methodology we took during our extended sprint. In an effort to acclimate our Product partners to a new project brief, we worked through in-depth Discovery and Definition phases to zero in on crisp objectives and milestones to reach for.
Our researcher recruited customers for a prototyping session, and we made swift design adjustments based on real-time feedback. In the end, a combination of marketing requirements, customer responses, and our evolving design library created a streamlined experience.

I worked closely with an associate designer to reimagine the Ways to Use and Ways to Earn points pages. We hoped that users would use these resources to make informed decisions about the best ways to redeem their credit card points, and how to most efficiently accumulate them — without having to go to The Points Guy.

We were able to introduce a new value messaging framework that I created for use across UR - green tags that notated sales or offers - at a high level. We also ensured the dollar amounts correlating to the point balance on these pages was exciting without being misleading.

As part of Chase's Loyalty (Rewards and Benefits) team, I have worked closely with designers, researchers, product managers, and developers to reimagine the Chase rewards experience. Starting with a content and UX/UI audit, my team identified areas of uplift that aligned with business objectives and customer pain points before reconstructing the landing page to incorporate entry points for redemption flows, marketing placements, and the newly launched Chase Travel.

As we worked on the homepage, we were simultaneously uplifting the Rewards Activity page — one level down, this page shows a running list of a customer's most recent transactions and earnings. For each type of transaction, whether it was a $15 purchase at a plant store or a $1,500 reservation at a hotel, we had to map out how the data would translate to our new design. Myself, a designer, and our product partner ended up creating over 30 types of transaction detail types that are applicable across redemption types, refunds, cancellations, and more.

As part of my initial UX/UI audit, I had identified the Ultimate Rewards navigation as a major painpoint. The previous iteration was, on web, a fully exposed menu of over 15 options, with no hierarchy or clear grouping. On mobile and tablet, a hamburger menu opened to display a similar jumble.

After collaborating on refreshed taxonomy and information architecture, we conducted customer research sessions to determine the best design and labels for the uplifted nav. This example shows a "redeem only" version that is displayed in a mobile view.

In this "60 Seconds with Leaders" video, Chase's Chief Design Office Kaaren Hanson calls out Pay Yourself Back as her favorite JPMC product! I worked on the content for this redemption option, which allows customers to choose up to 12 recent purchases to "cover" with their credit card points. So, if you have a big spend that you feel guilty about, don't worry...your secret is safe with me.

Anne-Marie McReynolds has a varied and impressive background: former photojournalist, multi-patent holder, human-autonomy engineer, and more. We got to talk at length about her current role heading up a team at Dell Technologies' Technology and Innovation office and her extracurricular activities as a mentor and impact coach for TechWomen.

From AI to cryptocurrency to immersive tech experiences, tech has come incredibly far in just the last 20 years. How has the tech industry fostered such a forward-thinking environment, and are there any downsides to the massive leaps in tech we see today?
3 tech futurists discuss AI, immersive experiences, quantum and the responsibility that comes with progress.

I spoke with Deonte Thompson, Dell's senior director of the Software and Transformation Program Management Office, about his non-profit the Dreamfaith Foundation, his mentorship strategies, and of course his long career in software and technology.

I'm also happy we were able to publish under the title I suggested, which nods to Mary Church Terrell's words 'lifting as we climb'.

I spoke with Dell's President of Client Product Group Ed Ward about expanding opportunities in engineering, managing innovative teams, and how leaders can walk the walk.

I was lucky to get to speak with Larry Ross, one of Dell's specialists working on NASA's upcoming Artemis II mission, about the tech needed to get people back on the moon and how innovative solutioning can lead to fantastic results.